from the February 2015 issue

The journey of Strauss to the technology incubator

At Strauss Group we realized that in order to compete successfully in the global and domestic markets we must stand at the forefront of food technology. To this end, we started the Alpha venture in recent years, which aims to promote and create a complete ecosystem in relevant technologies to the food industry.

The venture was established with the understanding that a large industrial entity was needed in order to link the numerous research institutes, researchers, inventors and entrepreneurs to the market; help them understand consumer trends and challenges of the industry; and enable them to use its assets (laboratories, technologists, production lines, etc.) as a test site for new technologies before they are turned into products.

The venture also engages in the connection between the "technology manufacturers" and venture capital funds, market service providers, government representatives, our strategic partners and more. This reflects the understanding that the creation of a FOODTECH community in Israel can only occur if all players in the ecosystem take part in it.

We regard the technological incubator as a "complementing effort" to Strauss Group's activity in the technology world, and to the Alpha project. Establishing an incubator will enable us to increase our assistance apparatus to encourage technological initiatives. We have at Strauss an opportunity to support companies in their very early stages, in a structured manner, and with a purpose-built team that devotes 100% of its time to this.

Strauss Group brings tremendous contribution to the incubator- thorough knowledge of the food and beverage industry: Given that the Group operates in many product categories, it has extensive knowledge in the relevant technological wrappings across most industrial fields, and can also serve as "beta" for numerous technologies. In addition, since Strauss Group is highly experienced in supporting early-stage ventures, it will support the incubator in various areas, including advice on incubator operation, logistics, administration, legal and financial assistance, HR and more. The Group can also become involved in various projects in production lines, development and more.

Reprinted from the Israel High-Tech & Investment Report February 2015

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