from the April 2017 issue

ironSource buying Israeli company Supersonic

The value of the all Israeli deal is some $150 million in cash and shares.

It was reported last night that Israeli company ironSource is to buy Supersonic, also an Israeli company. The value of the deal is expected to be about $150 million, partly in ironSource shares and partly in cash.

Supersonic, which has developed monetization solutions for mobile apps, has raised $23.2 million. Among the main investors in the company is one of China's leading venture capital firms, SAIF Partners alongside the partners in Israeli venture capital firm 83North, formerly Greylock Israel. Supersonic was founded in 2008 by Nissim Romano, Gil Shoham, and Arik Czerniak.

Two of the initial investors in Supersonic were Reuven Adler and Eyal Chomski, of the advertising agency that bears their names, Adler-Chomski. The two will record a lucrative exit.

Reprinted from the Israel High-Tech & Investment Report April 2017

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