from the June 2014 issue

AOL acquires for $405c

Convertro helps marketers and agencies maximize their return on advertising spending across online and offline media channels through insights into each channel, format, ad creative and audience segment using unique algorithms. The acquisition will create synergy with, the US-Israeli company founded by Amir Ashkenazi that AOL acquired last August for $405 million.

Following the acquisition, Convertro's employees will join AOL's development center in Israel. However, it is unclear whether the Israeli employees will be moved to AOL's Tel Aviv development center or continue working in Ra'anana. The Israel development center is managed by Yaniv Shalev, formerly of LivePerson Inc. (Nasdaq: LPSN); TASE: LPSN).

Reprinted from the Israel High-Tech & Investment Report June 2014

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