from the June 2015 issue


After recently closing a $15 million funding round, Tel Aviv based SimilarWeb's traffic analytics tool is already a must-have among marketers and industry professionals around the world.

With its unique algorithm, users are able to generate valuable data to better understand their respective industries and see how competitors fare based on metrics such as monthly traffic, geo-locations, demographics, related websites, outbound traffic etc. Simply put, SimilarWeb is Google Analytics without restrictions on access.

It can be dismissed as another spy tool, but the product's real value lies in its ability to introduce an element of transparency into online advertising because it helps publishers map out sites that are potential advertising partners.

What might curb your enthusiasm is the price; from $199 (basic) to $799 (ultimate) per month.

Funding: In November 2014, SimilarWeb raised $15 million in Series D funding from prior investors Naspers and angel investor Lord David Alliance. The company has raised a total of $40 million.

Reprinted from the Israel High-Tech & Investment Report June 2015

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