from the June 2017 issue

Waze: Saving you time on the road

Speaking of driving, no list about life-changing Israeli startups would be complete without mentioning Waze.

Launched in 2008 in Israel, and now owned by Google, this navigation app uses a complex algorithm and the real-time speeds of its users to determine the best driving routes. Waze's strength is its crowd-sourced reports. It's stronger in denser areas than in rural ones and has the advantage of using both human and machine knowledge. Waze's initial mission was simply to save five minutes a day for every motorist, but now it has become a must-have app for any driver.

As the world's attention focuses on news of self-driving cars, Waze's innovative technology will certainly play a major role in their development.

Reprinted from the Israel High-Tech & Investment Report June 2017

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