from the September 2012 issue

Microsoft inaugurates Israeli innovation center

Microsoft has invested millions of dollars in the Microsoft Technology Center in Ra'anana.

Microsoft Corporation (Nasdaq: MSFT) has completed the establishment of its Israeli innovation center, one of 31 Microsoft Technology Centers worldwide. Microsoft invested millions of dollars in the Microsoft Technology Center Israel, based at Microsoft Israel Ltd.'s premises in Ra'anana.

The Microsoft Technology Centers serve mainly for the building and sale of IT infrastructure products. The centers function as places where company representatives spend several days in developing customized solutions with Microsoft staff.

"The Israeli center is the same as every other center, which offers all the added value services that we provide," said Microsoft Technology Center director Lew Wagman. He added, "Microsoft is now undergoing major changes in the products and solutions it is bringing to market, and Israel is a place where customers seek to adopt new technologies to solve complex problems. The Technology Center will help these customers solve them."

Wagman added that the center's customers will see Microsoft's new services, such as Windows 8, tablets, and cloud systems. The Technology Center works with large organizations and technology partners. "Customers coming here need to know that the solution they want to install will work according to their specifications."

Israel Brain Technologies Announces $1 Million B.R.A.I.N. Prize for Innovation in Neurotechnology inspired by Peres's Vision for Brain Research and Technology

Israeli President Shimon Peres said that as the world becomes increasingly global, humanity must harness the power of the brain to change reality as we know it.

"The brain is more important now than ever before," Peres said, adding that he foresees monumental changes taking place very soon, and that Israel is well positioned to serve as a center for brain research and technology.

Reprinted from the Israel High-Tech & Investment Report September 2012

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