from the September 2015 issue

Axel Springer's yad2 buys Israeli jobs website Drushim

Israel's leading online classified ads site yad2, a subsidiary of Axel Springer Digital Classifieds, has acquired 70% of Saknai Net Ltd., the operator of Drushim. Drushim, which means "jobs" in Hebrew, is one of the leading Israeli portals for job classifieds. With the acquisition, yad2 strengthens its position in the online jobs classified ads market. This deal is the first acquisition by yad2 under the ownership of Axel Springer Digital Classifieds. Financial details about the deal were not disclosed but sources in the sector say the stake was bought for tens of millions of shekels.

yad2 already has its own jobs site and this will now be merged with Drushim. The online jobs classified ads market in Israel is highly competitive with Yediot Ahronot's AllJobs leading the field (according to Similarweb analytics) followed by JobMaster and JobNet.

Reprinted from the Israel High-Tech & Investment Report September 2015

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