The international technology giant HAS launched its "Campus Tel Aviv," a 1,500 square foot (140 square meter) space that will hold regular events for local entrepreneurs and offer access to Google staff and other industry experts.
The facility will also host "Launchpad," a selective, free two-week boot camp for early stage startups. It plans to help 100 promising Israeli startups there each year.
Google calls the facility an "innovation hub" for Israel's many startups.
Prime Minister Benjamin Netanyahu attended Monday's launch and praised Israel as the "startup nation," the world's second largest center of tech startups after Silicon Valley.
"The world is flying fast," he said, "and we're leading the way."
Google started its first Launchpad last year in London.