Many senior citizens enjoy using the computer and surfing the Internet for intellectual stimulation, research, and leisure, and staying "connected" via email. However, there are many seniors who are intimidated by computer technology and an insufficiently friendly user interface. Various governmental and commercial entities have endeavored to help this segment of the population to overcome their reluctance to use the computer, with partial success. "Golden Computers" (Mahshvei Zahav) has introduced a new product that enables a person to take the leap to computer literacy more confidently.
The product, called the Considerate Computer, is a personal computer that has an easy-to-use menu-driven interface that enables a person to immediately access the desired software or website. The menu choices are customized as a result of a private consultation that the user has with one of the developers of Golden Computers. At that point, the senior can specify which are his fields of interest, games; email recipients are relevant for him.