Founded in 2000, Quigo provides innovative, performance marketing solutions
for advertisers and premium publishers. The company has more than 500
premium publisher relationships, including a recently finalized deal with
Time, Inc., and has a broad network of roughly 3,000 advertisers. Quigo's
AdSonar technology lets advertisers purchase ads on Websites based on
specific pages, sections, topics or keywords. Quigo offers many types of
advertising and a variety of pricing options including text, display and
video ads bought on a cost-per-click, cost per impression, or cost per time
basis. In addition, it operates FeedPoint, a search engine marketing
business that helps local and retail advertisers efficiently manage their
marketing relationships with search engines and comparison shopping
platforms.
Online contextual advertising is part of the fast growing search engine
marketing industry, which experienced growth of 275% in 2001 and 325% in
2002 to $927.4 million in the US, according to the Interactive Advertising
Bureau. "We believe online search engine marketing will continue its
impressive growth, possibly exceeding an estimated $7 billion in 2007
worldwide revenues, and contextual advertising, although in very early
stage, it is one of the fastest growing new segments within this industry,"
says U.S. Bancorp Piper Jaffray senior research analyst Safa Rashtchy.
"Through its technology and now this relationship with Overture, Quigo has
established a solid presence in this industry."
Quigo was founded by Yaron Galai who serves as its COO and Oded Itzhak who
is its CTO.
Israel's Quigo, (IHTIR-Apr 2004) which specializes in internet advertising
and marketing services, was sold to AOL , for $363 million.
Quigo Technologies Inc., a a seven year old developer of proprietary search
solutions for online contextual advertising, search engine marketing and
business intelligence, provides AdSonar contextual advertising solutions.
AdSonar enables online publishers and licensees to serve contextually
targeted advertising that achieves greater relevancy, reach and revenue for
publishers, licensees and advertisers alike. "Overture" has licensed Quigo's
AdSonar, and will combine their solution with AdSonar's powerful, dynamic
capabilities. Overture is a subsidiary of Yahoo and the license will provide
Quigo with its first substantial flow of revenues.